The main contributor to the GFX100RF's uniqueness is the built-in GF 35mm f/4 wide-angle prime lens; effectively turning this camera into a fun, intuitive, and always-ready point-and-shoot that retains the exceptional image quality you'd expect from medium format.

The 35mm focal length is equivalent to 28mm on full-frame cameras, giving a general wide-angle field of view that suits a broad array of subjects, ranging from street and documentary applications to landscapes, interiors, and travel situations to even close-up subjects thanks to a 7.8" minimum focusing distance. The f/4 maximum aperture is effective for available light shooting and offers some depth of field control but mainly helps to keep the overall size and weight of the camera down for everyday carry.

A sleek all-in-one package, the GFX100RF sports an especially portable and intuitive design that suits travel photographers, everyday carry, and any other situation where a combination of high image quality and a sleek, dedicated is appreciated.

• Rangefinder-inspired design with an offset viewfinder is comfortable and easy to use and reminiscent of classic rangefinder film cameras as well as FUJIFILM's more recent X100-series and GFX 50R digital cameras.

In classic FUJIFILM fashion, the GFX100RF of course sports their full line of 20 different Film Simulation modes: Provia, Velvia, Astia, Classic Chrome, REALA ACE, PRO Neg. Std, PRO Neg. Hi, Classic Neg., Nostalgic Neg., Eterna Cinema, Eterna Bleach Bypass, Acros, Acros + Ye Filter, Acros + R Filter, Acros + G Filter, Black & White, Black & White + Ye Filter, Black & White + R Filter, Black & White